The Client
Infrastructure: Construction, Rail, Energy – Market Reports
A UK headquartered organisation providing services to global clients in safety critical industry sectors. It uses leading edge technology to deliver its solutions, enabling clients to transform their processes and business performance. Having established itself as the leading provider globally in a small number of segments, the senior leadership team wanted to understand the potential for providing its services into adjacent industry sectors, and whether organic growth would be most appropriate or to grow by acquisition.
The Brief
lookout was engaged to undertake research into a number of key market segments to provide a detailed insights report covering the following subject areas:
- Overall market size and value
- Key companies operating in the individual sectors and in their immediate supply chains
- Understand who are the key decision makers
- Geographical / regional intelligence – where are the employees, the employers and where are the projects
- Competitors
- Understand technology platforms used in delivery
- Buying behaviours and influencing factors – frameworks, rolling contracts, location
The report would be used to make strategic decisions about acquisitions and market entry strategy.
Outcomes
The approach to the project comprised robust secondary research, using a wide variety of sources and supported by discussions with a cross-section of organisations (e.g. trade bodies, government data departments, specific media etc).
This was then supplemented by in-depth, qualitative interviews (typically c45 minutes) with decision makers, responsible for planning in the target sectors.
Additional desk research was then undertaken, as new areas were highlighted within the qualitative interviews. A comprehensive report was submitted to the client detailing the key findings, analysis and reporting from the qualitative interviews conducted, and secondary research findings.
In addition to the main report, lookout provided additional information / resources to further inform the business development teams and help them to understand the market dynamics, thus delivering added value to the project and providing additional actionable insights.
Following completion of the initial project, lookout was engaged on a further 5 projects.
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eugene@lookoutinsights.com