The Client
Energy: Power Generation, Utilities & Renewables – Conference Audience Insights
A US based privately owned B2B business events, media and marketing services company producing 150 print and online magazines and newsletters, delivering 25 conferences and exhibitions around the world, plus an extensive offering of books, maps, websites, research products, digital media, and database services.
As part of its Power division, the company ran a number of prestigious events around the world, the largest of which were in Europe and Asia. The Europe event attracted upwards of 12,000 visitors each year, 500+ exhibitors and 250+ speakers to its diverse and comprehensive conference programme.
The organisation was keen to further secure its position as a thought leader and opinion former in the power sector.
The Brief
Working closely with the senior leadership team and advisory board, lookout was briefed to design a questionnaire that would address a number of issues as follows::
- Demonstrate the breadth of respondents and facilitate the segmentation of data
- Gather respondents’ views on the inward supply of services and capital investment into the power sector
- Identify trends over both a 10 and 20 year period for key subject areas such as Decentralization, Decarbonisation and Energy Storage
- Understand respondents’ views on the long term security and sustainability of the sector
The survey was to be deployed to the client’s audience over 3 months, before, during and after the foremost European event in the power industry calendar.
Thorough quantitative analysis was to be conducted with the final deliverable a comprehensive report with commentary to underpin and support the statistical analysis.
Outcomes
The lookout team designed and deployed the survey which addressed over 20 key topics that were deemed to be of prime importance to power industry professionals throughout Europe. These included Decentralization, Decarbonisation, Energy Storage, Smart Grid Development, Electric Vehicles, Renewables, Cyber Security and Hybrid Power Plants.
Detailed analysis of the resulting data was undertaken and a comprehensive report was produced with supporting narrative that quickly developed a reputation as a key tool for industry leaders to gain strategic insights into the market and served as a barometer for the European power sector.
The project was delivered in under six months, from inception to the publishing of the final report. In its inaugural year more than 700 industry professionals completed the survey, and as a result of this success, lookout was retained to deliver this and other projects in subsequent years.
+44 (0) 843 886 5884
eugene@lookoutinsights.com