The Client
Education: International Research Programmes – Audience Insights
The organisation is a strategic alliance for chemical sciences, enabling knowledge exchange, research & translation, growing the chemical industries, delivering the skills needed for future jobs and engaging with communities.
The organisation connects industry, academia, government, the 3rd sector and communities. They broker partnerships to support and grow chemical sciences education and engagement, research and innovation, and the chemical industries. Together, its members deliver at scale, collaborate across sectors, and collectively build recognition of the value of chemical sciences.
Their research ensures industry has access to world-leading capabilities and thought leadership. They produce a pool of outstanding graduates capable of taking on tomorrow’s challenges. Their work spans diverse fields ranging from fundamental studies to applied science and engineering.
The Brief
The client wished to understand the opinions and views of their international programme participants in relation to its delivery and objectives and the impact the programme had on their personal and professional development, as well as identifying key areas of strength and weakness.
They also wanted to ask participants to evaluate the three principal events (a combination of in-person and virtual events) they ran throughout the programme:
- Launch Event
- Accessing Next Stage Research Funding Event
- Networking & Awards Event
lookout was engaged to devise 2 x surveys to address the above, conduct data analysis and deliver an insight report.
Outcomes
lookout designed survey questionnaires for both at-event and post-event deployment.
The emphasis was on understanding respondents’ opinions and views in relation to the programme, its delivery and objectives and the impact the programme had on their personal and professional development, and to deliver qualitative insights. As such, respondents were given the opportunity through free text to express their individual opinions on a number of different aspects of the programme.
lookout undertook all data analysis for both surveys and produced a comprehensive report containing detailed verbatims and insights which the client has used to secure funding for future programmes.
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eugene@lookoutinsights.com